With a global reputation for high-performance automobiles and outstanding Formula One racing credentials, a change in ownership gave Cosworth a challenge to showcase its engineering and electronics offer to a diversified audience outside motor racing.
Imagination worked with Cosworth to ensure the brand reflected its balanced portfolio, bringing to life its new brand promise - ‘engineering edge’.
Imagination also developed Cosworth’s new VI and global brand guidelines for use across all channels, including sales literature, clothing, stationery, financial reports and exhibitions.
Key corporate messages and a comprehensive PR plan were also developed by Imagination to grow Cosworth’s media profile, securing coverage including BBC News, The Economist and Wall Street Journal.