As part Ford’s Living Electric stand area, the unique track will host live dynamometer demonstrations on electrical power at the show until January 23.
Interactivity is the heart of Ford’s auto show experience, Matt O’Mara, Imagination - The Americas, General Manager said. “Consumers interact with the products, explore hands-on technology displays, engage in conversations with knowledgeable hosts and play games that help them understand how Ford is delivering smart, safe, green, high-quality products for everyone.”
Experience Ford’s biggest-ever Detroit presence here.
Designed and executed by Imagination, this year’s stand included 75 vehicles, 22 interactive exhibits and 67 product specialists on an area bigger than an American football field.