Imagination brings Canon events into focus

 
Imagination staged Canon EXPO 2010 Paris, Canon’s European showcase and brand experience event held every five years, filling Grande Halle de la Villette and delivering the design, content, construction and logistics coordination for the 8,000 square metre three-day exhibition.
Bringing ‘We Speak Image’ to life for 15,000 Canon EMEA key partners and customers, EXPO is part of a long-term project with the world-leading imaging solutions company to develop an experiential event framework.
Imagination first demonstrated the new experiential event guidelines at Photokina, the world’s largest international photography and imaging trade fair in Cologne in September.
“Our strategy to consistently present Canon’s brand and bring ‘We Speak Image’ to life from a live experiential perspective adds value to the brand and business and shows understanding to stakeholders and customers in an ongoing consultative process,” Guy Stevenson, Imagination Event Group Director, said.