Imagination has created a multi-user touch table experience for automotive client, Lincoln, that engages people by presenting benefits and features in an original and interactive format. Imagination’s inventive technical solution was designed to reflect the essence of the Lincoln brand and inspire visitors through an intuitive, interactive experience.
The “Lincoln Technology Table” was designed using the industry’s first multi-touch LCD array system, created by Imagination and Finnish technology provider, MultiTouch Ltd. “The Lincoln touch table is an intriguing and interesting way to explain the brand and products to a modern audience” said Damian Ferrar, Head of Digital at Imagination.
David Tillapaugh, Global Auto Show Operations, Ford Motor Company commented: “Imagination helped us achieve just the right tone and device for delivering a set of ‘on-brand’ key messages for Lincoln.”