Imagination wins at the British Interactive Media Association Awards

Imagination has been applauded for its digital work, winning multiple 2010 BIMA Awards.
Imagination’s Red Campus project won the Content category, for its installation at Galleria Ferrari Museum celebrating Shell’s technical partnership with Ferrari, which had to plug into Italy’s school curriculum while appealing to all 200,000 annual visitors.
Working with education experts, the innovative project teaches F1 engineering principles using Augmented Reality, digi-tickers and interactive touchscreen desks seating 25 users at a time.
Imagination’s Shell team also took out the Property Construction and Engineering category for its PEARL GTL project, using Augmented Reality animations and film content to create an interactive scale model of Shell’s Pearl Qatar Gas to Liquids plant to show the plant’s engineering excellence at B2B and recruitment shows.
Imagination’s Paul McCrudden won the Blogging section for his personal #sixweeks consumer experiment, invoicing brands for the time he spent with them.